“Be not astonished at new ideas; for it is well known to you that a thing does not therefore cease to be true because it is not accepted by many.” ~Spinoza

I specialize in omni-channel and integrated marketing.

I have an amazing wife and two incredible kids.

I am endlessly curious.

I earned an MBA from the University of California, Riverside’s A. Gary Anderson Graduate School of Management.

I received Level 2 certification, with merit, from the Wine & Spirits Education Trust (WSET), and am continuing to Level 3.

I believe marketing and sales are part of a revenue-generating continuum, and should never be siloed.

I believe most traditional advertising is still just a variant of 3,000 year old methods.

I believe the 4P’s of marketing is a hierarchy.

I believe technology — especially mobile — has opened the door to entirely new marketing and sales visions.

I am attracted to innovation and overcoming obstacles to success.

I believe the alcoholic beverage industry occupies a unique confluence of art, science, history, and culture.

I founded Temecula Wine Ratings in 2019 to amplify stand-out small-batch wines from the Temecula Valley AVA.

I currently work here.

I seek out teams and organizations with cohesive visions & a shared desire to grow.