“Be not astonished at new ideas; for it is well known to you that a thing does not therefore cease to be true because it is not accepted by many.” ~Spinoza
I specialize in integrated marketing and sales management.
I believe marketing and sales are part of a revenue-generating continuum, and should never be siloed.
I was born and raised in Los Angeles.
I now live in Southern California.
I have an amazing wife and an energetic Black Lab.
I am attracted to innovation and overcoming obstacles to success.
I am endlessly curious, and believe in the value of asking copious questions as well as continuing education whenever possible.
I am pursuing an MBA part-time at the University of California, Riverside’s A. Gary Anderson Graduate School of Management.
I have worked with alcohol producers, suppliers, distributors, and retailers since 2011.
I believe the alcoholic beverage industry occupies a unique confluence of art, science, history, and culture.
I have an expansive home bar as a result of innovating marketing technology for the alcoholic beverage industry.
I received Level 2 certification, with merit, from the Wine & Spirits Education Trust (WSET), and am continuing to Level 3.
I was part of one of the most amazing teams ever at Slingr.
I ran business development and marketing as a founder of Slingr.
I speak endlessly about the importance of frequency metrics when discussing advertising (i.e., Reach x Frequency = Impressions).
I believe most traditional advertising is still just a variant of 3,000 year old methods.
I believe technology — especially mobile — has opened the door to entirely new marketing and sales visions.
I am trained in consultative and solution sales.
I think behavioral economics is fascinating.
I seek out teams with cohesive visions, clear value propositions & a shared desire to grow.